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How to Run a Successful LinkedIn B2B Marketing Campaign

Peter Wilkinson | Social Media Consultant | International speakerEvery B2B marketing campaign requires a clear pathway. By working out your strategy and objectives before you begin, you will be able...

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Social Network Marketing Using the New LinkedIn Site

Peter Wilkinson | Social Media Consultant | International speaker LinkedIn is the most successful business social network in the world. Its user base is in the hundreds of millions, and while it...

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Enhanced Social Functions on the LinkedIn Site are Linked To Improved Click...

Peter Wilkinson | Social Media Consultant | International speaker LinkedIn has changed its social functions to enable B2B marketers to get more detailed demographic information about its members....

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The Anatomy of a Great LinkedIn Targeted Advert – What You Need to Know

Peter Wilkinson | Social Media Consultant | International speaker Now LinkedIn has upped its game and delivered a much more refined business social graph for B2B marketers to take advantage of, the...

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Using LinkedIn Advertising to Drive Successful Cross Platform Campaigns

Peter Wilkinson | Social Media Consultant | International speaker LinkedIn has become a valuable string in the marketing manager’s bow. Since the site added more flexibility and functionality to the...

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Is it Better to Use LinkedIn or Facebook for Your B2B Marketing Campaigns?

Peter Wilkinson | Social Media Consultant | International speaker LinkedIn and Facebook are often compared as sources of advertising exposure – particularly now that LinkedIn has developed its behind...

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Different Ways to Use LinkedIn for B2B Advertising and Raising the Profile of...

Peter Wilkinson | Social Media Consultant | International speaker When a client’s brand requires a higher profile, or is out to get the attention of people and other brands that might represent a...

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Using Interactive LinkedIn Content Ads to Develop Your Own Campaigns

Peter Wilkinson | Social Media Consultant | International speaker LinkedIn allows B2B marketers to perform a number of tricks to get hold of the information they need to better promote a client brand....

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LinkedIn and the Raised Bar – More Success, More Targeting, Better B2B...

Peter Wilkinson | Social Media Consultant | International speaker The bar for B2B advertising has been raised, thanks to LinkedIn’s acceptance that lucrative avenues for cross-company marketing lie...

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