How to Run a Successful LinkedIn B2B Marketing Campaign
Peter Wilkinson | Social Media Consultant | International speakerEvery B2B marketing campaign requires a clear pathway. By working out your strategy and objectives before you begin, you will be able...
View ArticleSocial Network Marketing Using the New LinkedIn Site
Peter Wilkinson | Social Media Consultant | International speaker LinkedIn is the most successful business social network in the world. Its user base is in the hundreds of millions, and while it...
View ArticleEnhanced Social Functions on the LinkedIn Site are Linked To Improved Click...
Peter Wilkinson | Social Media Consultant | International speaker LinkedIn has changed its social functions to enable B2B marketers to get more detailed demographic information about its members....
View ArticleThe Anatomy of a Great LinkedIn Targeted Advert – What You Need to Know
Peter Wilkinson | Social Media Consultant | International speaker Now LinkedIn has upped its game and delivered a much more refined business social graph for B2B marketers to take advantage of, the...
View ArticleUsing LinkedIn Advertising to Drive Successful Cross Platform Campaigns
Peter Wilkinson | Social Media Consultant | International speaker LinkedIn has become a valuable string in the marketing manager’s bow. Since the site added more flexibility and functionality to the...
View ArticleIs it Better to Use LinkedIn or Facebook for Your B2B Marketing Campaigns?
Peter Wilkinson | Social Media Consultant | International speaker LinkedIn and Facebook are often compared as sources of advertising exposure – particularly now that LinkedIn has developed its behind...
View ArticleDifferent Ways to Use LinkedIn for B2B Advertising and Raising the Profile of...
Peter Wilkinson | Social Media Consultant | International speaker When a client’s brand requires a higher profile, or is out to get the attention of people and other brands that might represent a...
View ArticleUsing Interactive LinkedIn Content Ads to Develop Your Own Campaigns
Peter Wilkinson | Social Media Consultant | International speaker LinkedIn allows B2B marketers to perform a number of tricks to get hold of the information they need to better promote a client brand....
View ArticleLinkedIn and the Raised Bar – More Success, More Targeting, Better B2B...
Peter Wilkinson | Social Media Consultant | International speaker The bar for B2B advertising has been raised, thanks to LinkedIn’s acceptance that lucrative avenues for cross-company marketing lie...
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